Fjord Automobiles — “Vantage” Launch Film

Loupe was brought on as production and post partner for the North American launch film of Fjord Automobiles’ Vantage electric platform, shot across three coastal locations in four days on a compressed pre-launch schedule. The brief called for a restrained, unhurried tone at odds with typical automotive-launch pacing — long lens holds, minimal cutting, the car treated more like a piece of industrial design than a stunt vehicle.

Production supplied full camera and lighting packages plus a technical vehicle-rigging unit for the driving plates, and Loupe’s post team carried the project through color and final conform on an accelerated two-week turnaround to hit the client’s launch date.

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